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For founders & startup designers

Unlock the power
‍‍of design for your
startup

Proven insight and design tips for founders and designers
Every week.

Learn how to use design to...

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Increase revenue
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Stand out in your market
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Increase new users
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Improve user retention
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Increase funding
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Grow faster
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Create a product users love
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Maximise your runway
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Amplify design speed
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Find product market fit faster
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Find your first users
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Reduce churn

Startup design insight in 6 key areas

FUNDAMENTALS

Design fundamentals

Get started with design for startups, learn what good design looks like and how to apply design principles to grow.

BRANDING

Design to build awareness

Use design to stand out in your market and stand for something that people can rally behind to make an impact.

MARKETING

Design to get customers

Use design to attract and convert customers across multiple touchpoints from web to social and more.

PRODUCT

Design to create value

Use design to deliver incredible value to your users, solve the right problems, and create a delightful experience.

RETENTION

Design to keep customers

Use design to keep customers, increase the value you give to them over time, reduce churn and increase customer lifetime.

LOYALTY

Design to create advocates

Use design to turn your users from ambivalent customers to raving fans through loyalty, advocacy and more.

Weekly startup design insight for founders and designers

Sign up to our newsletter for new insight and design tips every week to help your startup grow

The Startup Design System Story

Hey, I'm Chris 👋

I'm the founder of Telescope, a design studio helping startups make an impact with design. I'm also an ex-lead designer and founding designer, and have written for UX and startup publications such as UX Collective, The Startup and more.

I created The Startup Design System so I could put my knowledge from leading design for over 50 high-growth startups into one place, and share that knowledge with as many startups and designers as possible.

Every week, I write a new article and post content across my socials to help startups and startup designers use design better.

Every month, I run a workshop to take founders and designers through my Designed Startup framework, free of charge. Join the next workshop here

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Chris Ashby, Creator of the startup design system